Video: Inside Cadillac’s Brand Building Initiative, Cadillac House

By Kaitlin Milliken, Staff Writer

Cadillac House opened its doors in Manhattan’s SoHo neighborhood in 2015, and in the years since, the concept has traveled to Munich, Germany; Seoul, South Korea; and now Shanghai, China.

But it’s nothing like a dealership. Instead, it offers offers urbanites a meeting place, art gallery, and café with plenty of seating (and wifi). And during their daily coffee run, visitors can also get a look at some of the latest Cadillac vehicles staged throughout the space.

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