By Nora Swidey2022-08-01T14:42:00+01:00
Chris Docherty, Senior Innovation Advisor at Planbox, spoke to us about places that companies should look when they need to pilot test a product or innovation.
He suggested companies look to places like universities, accelerators, vendors, and more. He also mentioned that, in a case that could cause damage to a large mother brand, a spin up could also be an option.
(Featured image courtesy of Austin Distel on Unsplash.)
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