Video: How Big Companies are Using Indiegogo Enterprise
By Kaitlin Milliken, Staff Writer
How can companies find out what customers actually want? Indiegogo Enterprise allows brands to test products with consumers and get quick feedback. In this video, Gwen Nguyen, Vice President of Indiegogo Enterprise, talks about how companies can harvest the power of crowdsourcing.
According to Nguyen, companies can use Indiegogo Enterprise’s platform to adjust their products, change prices, and co-create with users. She says if the product fails to resonate with customers, the company can kill the project — failing fast and early.... continued ...