Video: How Big Companies are Using Indiegogo Enterprise

By Kaitlin Milliken, Staff Writer

How can companies find out what customers actually want? Indiegogo Enterprise allows brands to test products with consumers and get quick feedback. In this video, Gwen Nguyen, Vice President of Indiegogo Enterprise, talks about how companies can harvest the power of crowdsourcing.

According to Nguyen, companies can use Indiegogo Enterprise’s platform to adjust their products, change prices, and co-create with users. She says if the product fails to resonate with customers, the company can kill the project — failing fast and early.

... continued ...

Gated Message – NO TRIAL (pre-Abacus launch)

Innovation Leader
Want to read the rest? Join Innovation Leader!
Are you responsible for creating new growth in a large organization? We've got you covered. IL members get full access to our research, articles, case studies, live events, webcasts & conference calls, downloadable resources and more. Become a member »

Case Studies, Articles
Members-only online access to articles, case studies, best practices, video tutorials, more.
RESEARCH REPORTS
Exclusive reports on topics including metrics, benchmarking, labs, compensation, and more.
IL Events LIVE EVENTS
Member discounts to our one-of-a-kind, loved-by-participants live learning events.
Il Resources RESOURCE CENTER
Dozens of downloadable checklists, innovation frameworks, spreadsheets, and dashboards.
Learn More & Become a Member