Video: How the Boston Celtics are Upgrading the Fan Experience, in the Arena and at Home
By Kaitlin Milliken, Staff Writer
Matt Griffin of the Boston Celtics recaps some of the key points from his session at Innovation Leader’s 2017 Teach-In, “How the Boston Celtics Leverage Technology and Data Analytics to Predict Demand, Set Dynamic Pricing, and Maximize Revenue.”
“One really great example has been, we do in-arena seat upgrades at all of our games,” Griffin says. “We give our fans the opportunity, if you’re in a balcony location and we have some seats closer to the court, to purchase those upgrades in real-time and move downstairs. It’s a fluid venue concept, where the seats you vacate are then made available to other fans. …[It’s] all done in real-time on your mobile phone.”... continued ...