How Viacom is using lean startup and agile development to keep viewers engaged

By Steven Melendez, Contributing Writer

It’s hard to imagine a better spot to gather consumer feedback than Times Square.

viacom-kimberlyViacom executive Kimberly Hicks takes advantage of the media company’s prime Manhattan location when it comes to showing minimum viable products to real people — often apps to give them access to Viacom TV shows and other content — and getting instant input.

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