Building a Culture of Innovation from the Bottom Up at Turner Classic Movies

Shannon Clute on creating a culture of innovation

Shannon Clute leads a session at Innovation Leader’s Atlanta Field Study in April 2017.

In the era of “Citizen Kane” and “All the President’s Men,” media business models were so much more straightforward. You sold newspapers, and newspapers contained lots of advertisements, and if you succeeded on both dimensions, you had a solid business.

Not so in 2018, when print media readership is plummeting—along with cable television viewership. According to the research firm eMarketer, in 2017, more than 22 million adults in the US will have cancelled cable, satellite, or telco-provided TV service, a number that rose 33 percent from the year before. Replacing traditional “pay TV” are services like YouTube, Hulu, and Sony’s PlayStation Vue, television via videogame console.

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Gated Message – NO TRIAL (pre-Abacus launch)

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