What gets companies thinking like hunters, rather than farmers?
Author and Trend Hunter founder Jeremy Gutsche has a helpful label for the two mindsets that exist in most big organizations: farmers and hunters. The farming mindset is about planting and taking care of the crops, doing basically the same thing this season as you did last season, and hoping the weather works in your favor. Farmers stay on one piece of land, maybe occasionally adding a few extra acres when they’ve had a good year.
“Obviously, there’s farming that needs to happen in every business, because you have a product, so you need to optimize and keep on making profit,” Gutsche says.
Hunters, on the other hand, are all about heading into new territory, discovering new things, and adapting to the environment there. Hunters realize they don’t have much control of external circumstances, so they develop skills to deal with constant change.... continued ...