Trek exec on trends, social media, and why a skunkworks didn’t work

On our latest Innovation Leader Live call, Editor Scott Kirsner spoke with Chad Manuell, Director of Bicycle Engineering at Trek, a privately-held Wisconsin company with nearly $1 billion in revenue and 1,800 employees. Trek markets bikes, components, and accessories under several brands, including Gary Fisher, Bontrager, and LeMond Racing Cycles. Trek also was a founding partner of BCycle, a bicycle-sharing network active in about 30 locations around the U.S.

You can listen to the call below by clicking play; click the “down arrow” to download an MP3 file for later listening. Highlights follow…

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