Trek exec on trends, social media, and why a skunkworks didn’t work

On our latest Innovation Leader Live call, Editor Scott Kirsner spoke with Chad Manuell, Director of Bicycle Engineering at Trek, a privately-held Wisconsin company with nearly $1 billion in revenue and 1,800 employees. Trek markets bikes, components, and accessories under several brands, including Gary Fisher, Bontrager, and LeMond Racing Cycles. Trek also was a founding partner of BCycle, a bicycle-sharing network active in about 30 locations around the U.S.

You can listen to the call below by clicking play; click the “down arrow” to download an MP3 file for later listening. Highlights follow…

... continued ...

Gated Message – NO TRIAL (pre-Abacus launch)

Innovation Leader
Want to read the rest? Join Innovation Leader!
Are you responsible for creating new growth in a large organization? We've got you covered. IL members get full access to our research, articles, case studies, live events, webcasts & conference calls, downloadable resources and more. Become a member »

Case Studies, Articles
Members-only online access to articles, case studies, best practices, video tutorials, more.
RESEARCH REPORTS
Exclusive reports on topics including metrics, benchmarking, labs, compensation, and more.
IL Events LIVE EVENTS
Member discounts to our one-of-a-kind, loved-by-participants live learning events.
Il Resources RESOURCE CENTER
Dozens of downloadable checklists, innovation frameworks, spreadsheets, and dashboards.
Learn More & Become a Member