Transamerica’s Aaron Proietti on what’s working — and what didn’t

On our latest Innovation Leader Live call, we spoke with Aaron Proietti of Transamerica about the evolution of the insurance company’s innovation program — including approaches that have worked, and those that haven’t.

One challenge Proietti discussed was the hand-off of projects from the innovation team to the business units. “We came out at the end of the year with all these great new concepts that could take the insurance industry by storm, and there was nowhere in the organization for them to fall, and there was nowhere for them to be built,” said Proietti, now the company’s Chief Customer Advocate.

As for what has been working, he cites an “innovation ambassadors” program that extends the reach of his six-person central team: “Six people cannot change the culture of 6,000, but 200 can,” Proietti says.

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