Insights and war stories: Starbucks, Kraft and Hyatt

How do you make change happen when your brand is established, decades old, and known around the world for doing a certain set of things well?

Innovation executives from Kraft, Starbucks, and Hyatt Hotels served up their advice at the Chief Innovation Officer Summit in New York early this month. And much of it was brutally honest — like when Barry Calpino, VP of Breakthrough Innovation at Kraft Foods Group, said, “I spent much of my career in business units. When the central innovation person would call me, I usually didn’t call them back. And I’ve been that person for the last four years at Kraft, and I get upset if they don’t call me back. You have to earn it.”

Calpino offers his perspective on exactly how you earn the return call in the audio and panel highlights below. Calpino’s fellow panelists included Rachel Antalek, Vice President of Concept Innovation at Starbucks and Jeff Semenchuk, Chief Innovation Officer at Hyatt. The moderator was author and investor Whitney Johnson.

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