Innovating amidst changes to the U.S. consumer market

How will the U.S. consumer market change over the next decade? It isn’t going to be pretty, according to two market researchers who served up their takes earlier this week, at an event organized Harvard Business School Association. We’ve got the audio and the key slides.

maurice-largerThe speakers were Maurice Nicholson of The Relevance Company, left, and James Chung of Reach Advisors. Nicholson previously worked at American Express and Nokia, and Chung’s résumé includes time at Fidelity Investments and the ad agency Leo Burnett.

Audio and slides from their presentations is below. Nicholson focused on four forces that will affect the relationship between companies and consumers, and consumers’ perception of value, going forward. Chung said that the income and population growth that served as a tailwind for many companies in the latter half of the 20th century have been flagging. He predicted that companies that can deliver “more for less,” whether established players like Target or new entrants like Rivet and Sway, which sells women’s eyewear online, will emerge as winners in the years ahead.

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