Innovating amidst changes to the U.S. consumer market

How will the U.S. consumer market change over the next decade? It isn’t going to be pretty, according to two market researchers who served up their takes earlier this week, at an event organized Harvard Business School Association. We’ve got the audio and the key slides.

maurice-largerThe speakers were Maurice Nicholson of The Relevance Company, left, and James Chung of Reach Advisors. Nicholson previously worked at American Express and Nokia, and Chung’s résumé includes time at Fidelity Investments and the ad agency Leo Burnett.

Audio and slides from their presentations is below. Nicholson focused on four forces that will affect the relationship between companies and consumers, and consumers’ perception of value, going forward. Chung said that the income and population growth that served as a tailwind for many companies in the latter half of the 20th century have been flagging. He predicted that companies that can deliver “more for less,” whether established players like Target or new entrants like Rivet and Sway, which sells women’s eyewear online, will emerge as winners in the years ahead.

... continued ...

Gated Article Promo

Read the rest of the article ... and give IL a test drive!

Complete the form below for a 3-day trial of Innovation Leader, including access to case studies, research excerpts, live calls, and other resources. Got questions? Get in touch »
SEE INNOVATION LEADER IN ACTION!
Watch this quick video to see the main benefits of Innovation Leader membership.
 
Innovation Leader
What Is Innovation Leader?
Are you responsible for creating new growth in a large organization? We've got you covered. IL members get full access to our research, articles, case studies, live events, webcasts & conference calls, downloadable resources and more. Become a member »

Case Studies, Articles
Members-only online access to articles, case studies, best practices, video tutorials, more.
RESEARCH REPORTS
Exclusive reports on topics including metrics, benchmarking, labs, compensation, and more.
IL Events LIVE EVENTS
Member discounts to our one-of-a-kind, loved-by-participants live learning events.
Il Resources RESOURCE CENTER
Dozens of downloadable checklists, innovation frameworks, spreadsheets, and dashboards.
Learn More & Become a Member