The CEO’s agenda: 40 percent put innovation on top

Some good data on innovation from the Boston Consulting Group’s latest “Most Innovative Companies” report, which surveys more than 1,500 senior executives around the world. (Of the respondents, just 29 held the title “Chief Innovation Officer.”)

  • 76 percent of respondents listed innovation as a “top-three” strategic priority—the highest level in the survey’s history. (They’ve been conducting it since 2004.) 24 percent said it was their top priority.
  • Of CEOs, 85 percent ranked innovation as a top-three priority, with 40 percent putting it as their top priority.
  • 69 percent of respondents said that they expected to boost their investment in innovation in 2012, up from 61 percent in the prior survey, which was fielded in 2010. (There was no survey in 2011.)
  • 20 percent of respondents plan to increase their spending by more than 10 percent.
  • The United States and Europe lag behind emerging markets like India, South America, and Europe, in terms of their emphasis on innovation.
  • The top 10 “most innovative companies” in 2012, according to BCG’s analysis:
  1. Apple
  2. Google
  3. Samsung
  4. Microsoft
  5. Facebook
  6. IBM
  7. Sony
  8. Haier
  9. Amazon
  10. Hyundai

The full report is well worth a look; it requires a quick registration process on BCG’s site.

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