How Telefónica is using lean startup — without risking reputation or reliability
Telefónica is far from a startup — it’s one of the largest telecommunications providers in the world, and traces its history back more than 90 years.
Despite that, the Madrid-based company, with 123,000 employees, has been embracing the lean startup practices made famous by author and entrepreneur Eric Ries — quickly building prototypes of new ideas developed in conjunction with customers, iterating fast to refine those prototypes, and speedily killing projects that don’t pan out.
“In reality, the situation startups find themselves in when they are testing new ideas is very similar to an innovation team, when they have an idea and they want to make it real in the face of uncertainty,” says Telefónica innovation manager Susana Jurado Apruzzese, left. “The level of uncertainty is very similar.”... continued ...