How Telefónica is using lean startup — without risking reputation or reliability

By Steven Melendez, Contributing Writer

Telefónica is far from a startup — it’s one of the largest telecommunications providers in the world, and traces its history back more than 90 years.

Despite that, the Madrid-based company, with 123,000 employees, has been embracing the lean startup practices made famous by author and entrepreneur Eric Ries — quickly building prototypes of new ideas developed in conjunction with customers, iterating fast to refine those prototypes, and speedily killing projects that don’t pan out.

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