Steve Blank on how to put lean startup in action inside big companies
The guest on our December Innovation Leader Live call was Steve Blank, serial entrepreneur, teacher, and author of many books and articles, including “Why the Lean Startup Changes Everything”, in Harvard Business Review.
Steve is one of the most frequently-cited experts in the world on how to apply the lean startup methodology. An edited transcript of the call is below, as is the complete audio.
We discussed the challenges of bringing the lean startup approach into a large company; the decisions that should be made before setting up an “innovation outpost” in Silicon Valley, Israel, Boston, or anywhere else; understanding whether your company has the will and culture to nurture innovation internally, or ought to focus on acquiring it; and the value of more employees — not just salespeople and product managers — getting out of the building to interact with customers.... continued ...