Startup Studios: Snake Oil or Elixir for the Corporate Innovator?

By Rick Waldron, Contributing Columnist
New Business Creation Architect; Former VP of Innovation Strategy & Partnerships, Nike

Startup studios are gaining traction as a tool for corporate business innovators. Is this simply the corporate innovation fad-du-jour? Or is this a viable solution for overcoming the challenges of driving entrepreneurial behavior and achieving successful innovation outcomes within the slow-moving, process-heavy, execution-focused enterprise?

Or is it something in between? Having delved into this with corporate innovators from around the world, in different industries, and at different levels of innovation maturity, it is clear that startup studios are emerging as a valuable arrow in the innovator’s quiver as:

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