Staples CTO on chatbots, recruiting tech talent, retail shifts, and a smarter Easy Button

The future of retail, in Faisal Masud’s view, doesn’t force the customer to do anything the customer doesn’t want to do. That includes keeping shopping lists, poking around websites, getting into a car, or roaming the aisles of a store. It may even include placing an order, if intelligent software can accurately guess what the customer needs based on past purchasing patterns. Highlights and audio from our conversation…

Staples exec on building up $22B retailers’ digital muscles

When he joined Staples as its Chief Digital Officer in 2013, Faisal Masud was surprised how much of its technology development the $22 billion office supplies retailer outsourced. Since then, he has embarked on a campaign to build up the company’s digital muscles — both through attracting new talent and by acquiring small startups.