Staples exec on building up $22B retailers’ digital muscles

By Stephen Ellison, Contributing Writer

staples-masudWhen he joined Staples as its Executive Vice President of Global E-Commerce in 2013, Faisal Masud was surprised how much of its technology development the $22 billion office supplies retailer outsourced. Since then, he has embarked on a campaign to build up the company’s digital muscles — both through attracting new talent and by acquiring small startups. The acquisitions have enabled Staples to create a network of innovation and software development labs around the U.S. and Canada with their own distinct culture.

Masud’s bottom-line objective, he says, is to provide a world-class experience for Staples customers across all platforms – whether they’re using a mobile device or they’re in a store.

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