Slides: How One Company Thinks About Innovation Structures, Investment Levels, Timeframes

David Crean at the Anthem Innovation Studio. (Photo by Tim Redman for Innovation Leader.)

Some of the most-photographed slides at any of our in-person events were shown by David Crean, head of the Anthem Innovation Studio in Atlanta. Anthem is an $85 billion provider of health insurance, with about 37,000 employees, and we were visiting them as part of our Atlanta Field Study in April. Practically everyone in the room pulled out a smartphone to snap a pic.

Crean’s slides laid out the way he views the different innovation options, or “flavors of innovation,” that a company might pursue — from a cultural initiative to a venture fund to a spin-out company. Each one has different levels of risk, different funding requirements, and different potential outcomes.

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