Slides: How One Company Thinks About Innovation Structures, Investment Levels, Timeframes

David Crean at the Anthem Innovation Studio. (Photo by Tim Redman for Innovation Leader.)

Some of the most-photographed slides at any of our in-person events were shown by David Crean, head of the Anthem Innovation Studio in Atlanta. Anthem is an $85 billion provider of health insurance, with about 37,000 employees, and we were visiting them as part of our Atlanta Field Study in April. Practically everyone in the room pulled out a smartphone to snap a pic.

Crean’s slides laid out the way he views the different innovation options, or “flavors of innovation,” that a company might pursue — from a cultural initiative to a venture fund to a spin-out company. Each one has different levels of risk, different funding requirements, and different potential outcomes.

Crean, who will be among the speakers at our Teach-In gathering this October, was generous enough to share the two slides with Innovation Leader members, and explain how he uses them.

Promo Text Under Gated Posts


Learn more about Innovation Leader

We’d love to show you around Innovation Leader and discuss how our research, articles, case studies, live events, conference calls, and other resources can help you and your corporate innovation team.
Complete the form at right or email
Already a member? Sign in here »       Got questions? Call us at (855) 585-0800 or Email us »