How the Shubert Organization is Putting Startups on the Broadway Stage

Advertisements for Broadway musicals in Times Square. Photo by Dennis Beck / Broadway Tour.

By Kelsey Alpaio, Assistant Editor

When Andrew Lloyd Weber’s “Cats” first premiered on Broadway in 1982, the spandex-clad cast members pranced down the aisles of the Winter Garden Theatre in New York City — and kept prancing for almost 7,500 performances. Built by the Shubert Organization in 1911, the Winter Garden is now one of 17 Broadway and six off-Broadway theaters the company owns.

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