- Verizon Innovation Center
- Visa Innovation Lab
- HAX Accelerator
- Autodesk Design Night
The San Francisco Field Study is
All conversations are off-the- record, and there are NEVER any keynotes, Powerpoints, or hotel ballrooms (you’re welcome!).
A detailed agenda is available here. Among the places we’ll visit:The Verizon Innovation Center: See how the $131.6 billion telecom is co-creating with customers, demo their latest innovations, and compare your approach to Verizon’s when it comes to collaboration, IP issues, and speed-to-market.
Yelp Headquarters: Visit to the swanky HQ of Yelp, where we’ll discuss digital disruption and tour their space.
The Visa Innovation Lab: Tour the Visa One Market Innovation Center, demo their latest products, and explore how the payments technology company is approaching disruption, the evolution of payments, and more.
HAX Accelerator: Visit the renowned Hax hardware accelerator, and learn why (and how) large corporations like Amazon and Best Buy are partnering with accelerators like Hax, and how you can too.
Gensler: Visit the corporate headquarters of the global architectural firm that has built the MasterCard Innovation Lab, the GE Innovation Center, and the Staples Velocity Lab, not to mention the headquarters of Facebook, Airbnb, and myriad others. Learn about the latest trends, lessons and pitfalls of design for corporate innovators.
Indiegogo: Visit the headquarters of Indiegogo, and learn how large corporations are leveraging crowdfunding sites as part of their innovation programs, quickly and quietly testing concepts, assessing demand, and more.
Autodesk Design Night: Participate in the renowned “Design Night” at the Autodesk Gallery, where 500 innovators gather to explore how technology is transforming athletics, robotics, fashion, and more. Includes exhibits, activities, food, drinks and more!
Interactive Whiteboard Sessions
The Field Study eschews keynotes, PowerPoints, or speakers. Rather, our sessions are small, off-the-record conversations that enable participants to share and compare their approaches. Among the interactive “whiteboard sessions” you’ll actively participate in:
Innovation Labs: Structure, Function and Reporting
Compare your approach to Facebook
As Innovation Leader recently covered in an exclusive 53-page research report, companies are taking unique approaches to their innovation labs and centers, based on their particular culture and strategy. In this session, led by Grace Kermani of the Facebook Connectivity Lab, we will explore different approaches — including your own company’s — providing a unique forum for you to compare and contrast different models for innovation labs and centers. Please come prepared to discuss your own company’s approach, including challenges, plans, concerns and successes.
How do you scout new technology?
Compare your approach to Disney
Every company works hard to stay abreast of the latest developments impacting their industry, product, or service. But what ways are most effective? Walt Disney Company Digital Innovation Director Joey Hasty will walk us through exactly how Disney scouts new technologies, and will host a closed-door, off-the-record session to compare and contrast approaches, including yours. Please come prepared to share your approach, challenges, and tactics that work.
M&A and innovation
Compare your experiences with Walmart & Jet.com
According to a recent survey, nearly 60 percent of innovation executives expect to ramp M&A activity, as they increasingly look outside their walls to “buy” innovation. Yet cultural forces can quickly counteract the value-creating justifications for the merger, as differences in decision making, leadership style, communication, pace, incentives and risk tolerance quickly bog down integration and value. This session, led by Jet.com Director of Product Rick Paster and Head of Design Ben Running, will look at their company’s recent acquisition by Walmart, and will explore the impact of M&A on both companies’ culture of innovation. Participants should come to this off-the-record session prepared to discuss their own experiences, challenges, concerns and lessons.
How have you rolled out Design Thinking?
Compare your approach to Wells Fargo
It’s one thing to try Design Thinking in a controlled environment … it’s another to roll out Design Thinking to an organization with 250,000 employees. The SVP Consumer Insights at Wells Fargo, Robin Beers, will walk us through her human-centered design approach, as well as the timeline and “continual evolution” of her enterprise-wide program. This session will focus on practical “brass tacks,” and execution from a leadership standpoint, and will be an opportunity to compare and contrast your own approach, and discuss challenges and tactics for improvement. Please come prepared to discuss your design thinking challenges, experiences, and lessons.
How do you manage your innovation portfolio?
Compare your approach to Stanley Black & Decker
How can companies analyze their existing portfolio to prioritize, pursue, or kill initiatives or product lines? This session, led by Tim Hatch, who serves as VP Design-to-Value and Complexity Management at the $11.2 billion Stanley Black & Decker, will explore the processes and procedures that can be used as you launch (and kill) innovative new products. This session with Tim, who also serves as Chair of SBD’s Technology Council, will look to compare and contrast your own approach. Please come prepared to share your internal challenges and issues, and any current processes you might employ.
How are you changing culture and mindset?
Compare your approach to Hyundai Motors
As Innovation Leader has been covering for years, changing culture and mindset are hard. Very hard. Reading our case studies can be helpful, but there’s nothing like comparing approaches and challenges face-to-face with other innovation leaders. This session, led by Euna Joo of Hyundai Ventures, will look at Hyundai’s four-day “Igniting Innovation” workshops, and will provide an opportunity for you to compare and contrast your approach to culture change with others. Please be prepared to discuss your approaches, challenges, successes, failure, and more.
How do you work with startups?
Compare your approach to Pearson
Most companies are working with (or trying to work with) startups and entrepreneurs. Diana Stepner, VP of Learning Applications at the $5.7 billion education and media company Pearson, will discuss her own experiences, and will guide an interactive whiteboard session enabling a small group to share war stories, pitfalls, tactics that work, and more. Please come prepared to share your experiences, challenges and lessons.
How do you pursue Co-Creation?
Compare your approach to Cisco
Collaboration and co-creation have become critical components of innovation programs, but all companies seem to take different approaches. This session, led by Shannon Lucas of Cisco’s Hyperinnovation Living Labs (“CHILL”) will look at co-creation and collaboration, and will compare and constrast your different approaches to the innovation ecosystem. Please come prepared to discuss your company’s approach to co-creation and collaboration.
How does your Accelerator work?
Compare your approach to Daimler
Companies with internal accelerators and incubators rarely have a forum to compare and contrast their approach. This session, led by Daimler Trucks’ Director of Business Innovation Lori Heino-Royer, will outline her approach, and compare how your company runs its internal accelerator, working with employees to cultivate and pursue ideas. Please come prepared to share your approach to — or even plans for — your Accelerator, including challenges, successes, and pitfalls.
Labs, Metrics and Measurement
Compare your approach to W.L. Gore
At the request of our members, Innovation Leader has focused considerable time on the topic of metrics and measurement, publishing several special sections and reports on the topic. In short: All companies take a unique approach, and there is no “right” answer, since each company’s culture, motives and strategy is different. This session, led by the leader of W.L. Gore’s Silicon Valley Innovation Center, will explore different approaches and tactics being used by companies — including yours — to measure, track and report ROI on innovation centers and programs. Please come prepared to discuss your company’s approach, or the challenges you’re facing regarding metrics and measurement.
Grassroots innovation and senior leadership
Compare your approach to BAE Systems
As Innovation Leader has covered extensively, and as ExxonMobil noted on a recent IL Live Call, it is extraordinarily difficult to promote innovation from the ground-up; getting tens of thousands of employees around the globe to get enthused about innovation is hard work. Even harder is tying grassroots efforts to senior leadership, keeping them informed and excited about your program. In this off-the-record session, led by BAE Systems Innovation Lead Sally Annis, we will explore how companies are addressing grassroots innovation, and informing senior leadership of their efforts. Please come prepared to discuss your challenges and approaches to grassroots innovation and leadership support / communication.
How effective is your corporate ventures group?
Compare your approach to New York Life
Corporate venture capital can play a critical role in innovation strategy. But it’s not uncommon for companies to realize either a disconnect or an overlap between innovation, skunkworks, R&D and ventures. This session, led by New York Life SVP and Head of New York Life Ventures Joel Albarella, will explore the definitions and complexities of corporate ventures, and how it intersects with innovation strategy. Please come prepared to discuss your company’s structure and challenges as it pertains to corporate venture capital.
How do you use Lean Startup?
Compare your approach to Hearst
Most companies are employing Lean Startup at this point, but haven’t had the opportunity to compare and contrast their experiences with other companies. Justin Graham, Chief Innovation Officer — along with his Senior Innovation Strategist Adrienne White — at Hearst Business Media, part of the $10 billion Hearst empire, will walk us through his Lean Startup program, and will provide the opportunity to compare and contrast your approaches. Please come prepared to share your Lean Startup approach, including challenges, successes, and pitfalls.
Detailed AgendaClick here to download a PDF / printable agenda
|Wednesday, February 1st|
|8:00 a.m.||Coffee and breakfast at Verizon Innovation Center
201 Spear Street
|8:30 a.m.||Group introductions & morning hands-on exercise|
|9:30 a.m.||Conversation with Verizon’s Innovation Center Head, Timothy Gorman|
|10:00 a.m.||Morning Break|
|10:15 a.m.||Verizon Innovation Center Tour / Morning Activity
In this fun, interactive session — led by Lean Startup expert and Moves the Needle CEO Brant Cooper — we’ll break into small groups to develop rapid experiments around startup ideas from The Hax Accelerator, Moves the Needle, and from you! Acting as an internal "lean startup" of a large corporation, each group will seek to answer one simple question: “What experiment would you run to validate (or invalidate) the riskiest assumption?” Prizes will be awarded, and later in the day we’ll get to meet the founders of some of the ideas at The Hax Accelerator.
|11:30 a.m.||Whiteboard sessions:
|1:45 p.m.||Depart for Yelp
Walk to 140 New Montgomery St.
Coffee and tour
|3:00 p.m.||Conversation with Yelp’s SVP Corporate Development Chad Richard|
|3:30 p.m.||Demos / Activity|
|4:00 p.m.||Depart for The Hax Accelerator (arrive 4:45)
Walk to 479 Jessie St.
Day One Debrief and Conversation with Hax Cofounders Cyril Ebesweiler and Kate Whitcomb
|6:00 p.m.||Startup Pitches / Beer / Food Networking|
|8:00 p.m.||End of Day One
Bus transportation back to hotel TBD
|Thursday, February 2nd|
|8:00 a.m.||Coffee and breakfast at Visa Experience Center
1 Market Street
|8:30 a.m.||Conversation with Visa SVP Innovation Vijay Sondhi|
|9:15 a.m.||Future of Commerce with Visa Experience Center / Morning activity with Imaginatik
In this highly engaging, fast-paced, interactive session — led by Imaginatik CEO Ralph Welborn — we’ll tackle a very specific, strategic innovation challenge faced by a large multinational. Breaking into small groups, each team will convene and then “make a recommendation to the CEO” about the direction you would take, or the questions you would ask. Prizes will be awarded.
|10:30 a.m.||Morning Break|
|10:45 p.m.||Whiteboard sessions:
|12:00 p.m.||Session Debrief / Reporting Out|
|1:30 p.m.||Depart for Gensler
Walk to 2 Harrison St.
|2:00 p.m.||Conversation with Randy Howder, Gensler Technology Practice Area Leader and Principal|
|2:30 p.m.||Whiteboard sessions:
|3:30 p.m.||Session Debrief / Reporting Out|
|4:00 p.m.||Google Ventures
188 The Embarcadero
|6:00 p.m.||Autodesk Design Night event
1 Market Street
Hotel & Travel Information
Arrival — If you are flying in to the Field Study, we recommend arriving on Tues., Jan. 31, as the program will begin early on Wed., Feb. 1.
Hotels — As most corporations have loyalty and reward programs for specific hotel chains, we have not reserved a room block for the San Francisco Field Study. Our recommended hotels are listed below, ranked in order of proximity to key sessions.
8 Mission St, San Francisco, CA 94105
Grand Hyatt Embarcadero
5 Embarcadero Center, San Francisco, California, USA, 94111
W Hotel San Francisco
181 3rd St, San Francisco, CA 94103
Four Seasons SF
757 Market St, San Francisco, CA 94103
2 New Montgomery St, San Francisco, CA 94105
Westin St. Francis
335 Powell St, San Francisco, CA 94102
Departure — The program will end in the evening on Thurs., February 2nd, and transportation will be provided to SFO for those flying out Thursday evening.
Questions — If you have questions, please do not hesitate to contact us at (855) 585-0800 or email@example.com and we’ll always get back to you within 24 hours.