Setting innovation goals at the American Cancer Society

amit-rikhiAmit Rikhi joined the American Cancer Society in 2013 — its hundredth year of existence — as Managing Director of Product Innovation. The Atlanta-based non-profit brings in about $1 billion a year in revenue, and collaborates with a “grassroots force” of three million volunteers. It’s also the biggest funder of cancer research, aside from the federal government, spending about $130 million a year to pursue cures and treatments. We spoke with Rikhi earlier this month, and he shared several slides that shed light on his team’s objectives and how they work.


When I first arrived at the American Cancer Society, in 2013, I reported to our Chief Marketing Officer. Now, I report to the President. Over the last ten months, we’ve built up the teams and put tools and processes in place. We are a small team of folks — six, including me — and we’re tasked with developing new revenue streams for ACS.

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