Field Study Agenda

Our agenda begins at 9:30 AM on Wednesday, March 25th and wraps up by 3:30 PM on March 26th.

Wednesday, March 25th

Weather-permitting, we’ll be on foot today, so wear comfortable shoes; in the event of rain, we’ll Uber/taxi. Our starting point is a short walk from the Arctic Club, our conference hotel.

7:45 AM Coffee, breakfast, welcome at the new Starbucks Reserve Roastery & Tasting Room (please try to arrive no later than 8:30 AM, when we’ll start introductions)

• Learn about the thinking behind the Roastery from Liz Muller, Vice President Creative & Global Design, Starbucks

10:00 AM Cambia Grove, the new healthcare innovation hub created by Cambia Health Solutions (opens in Feb 2015)
Hosts: Rob Coppedge, SVP/Strategic Investment, and Nicole Bell, Director of Business Development

11:00 – 12:00 PM Whiteboard sessions. Will include…

• “Innovation Frameworks – Our Innovation System” — Jon Osborne, Innovation Portfolio Management, Nike

• “Secrets of Innovation Revealed: Creating a system for efficient, reliable, and repeatable innovation” — Marius Grigoriu, Innovation Lab Manager, Nordstrom

12:00 PM Lunch

1:00 – 2:00 Whiteboard sessions. Will include…

• “Developing Real Innovation Metrics” — Sandra Stelling and Jerry Tolzman, Customer Innovation, Alaska Airlines

2:30 PM WeWork Seattle, co-working space for startups
Host: Gina Phillips, City Lead

    Concurrent sessions, 3-4 PM:

    • “Innovating the Innovation Leader Career: Stories” — Ralph Welborn and Luis Solis, CEO and President/North America, Imaginatik

    • “Understanding accelerators and getting involved in the startup ecosystem” — Chris DeVore, Managing Director, TechStars Seattle

    • “Why be in the navy when you can be a pirate?” — Richard Tait, Chief Boomboom, Boomboom Brands; Co-Founder, Cranium

    Concurrent demos and discussions with entrepreneurs, 4-5 PM:

    • T.A. McCann, CEO, Rival IQ (competitive analysis for digital marketers)

    • Sandi Lin, CEO, Skilljar (online training software)

    • Shauna Causey, VP/Marketing, EveryMove (rewards and motivation for fitness and wellness)

    • Matt Oppenheimer, CEO, Remitly (international money transfer)

5:30 PM Cocktails and dinner, Osteria Rigoletto

Thursday, March 26th

We’ll have a bus today to transport you and your luggage from the Arctic Club.

8:15 AM Coffee/pastries/tour at Staples Development Lab
Host: Prat Vemana, VP of E-Commerce, Staples, and one of the architects of the new Staples Labs in Seattle, Silicon Valley, and Cambridge.

10:15 Starbucks Corporate Headquarters
Hosts: Rachel Antalek, VP, Concept Innovation and Dennis McGrath, VP of Global Operations Innovation

    • Design thinking exercises…A glimpse into the future of SBUX…Starbucks Brandwalk tour

    • “Managing the Innovation Portfolio, with a Focus on Delivering Impact” — Calvin Smith, Principal Manager, Global Innovation, EMC Corp.

    • “Finding New Opportunities in the Familiar & Unfamiliar” — Kyle Hermans, Senior Director of Innovation Capacity, Gap Inc.

    • “What We’ve Learned About Engaging with Entrepreneurs” — Diana Pearson, VP/Innovation Partnerships, Pearson

1:30 PM Microsoft Research

Hosts: Peter Lee, Corporate Vice President, Microsoft Research, Steve Clayton, and Vikram Dendi.

Peter will share how Microsoft manages its global research organization; the major technology shifts and trends they’re focused on; and how the research group hands technology over to business units. Dendi will demonstrate Microsoft’s Skype Translator.

3:15 PM Field Study concludes with return trip to downtown Seattle (approx. 3:45 PM) and Seattle airport (approx. 4:30 PM).

The current list of session leaders can be found here. Topics for the Seattle event will include:

    • Innovation metrics and reporting
    • Lean startup methodology and market tests
    • Design thinking exercises
    • Forging strong working relationships with business unit leaders
    • Communicating and building engagement around new initiatives
    • The latest trends in e-commerce and mobile tech
    • Creating spaces for innovation
    • Navigating the budget and funding process


For a sense of what we covered at our most recent event, see the agenda here.