Seattle Field Study, March 2015

Join us March 25-26 in Seattle for our most interactive, peer-led, highly-caffeinated Field Study yet.

starbucksroasterWe’ll take you into innovation labs and startup spaces around the city. Executives from companies like Starbucks, Alaska Airlines, Nike, The Gap, Adobe, and Nordstrom will lead small group whiteboard sessions about how to accelerate your progress and deal with the inevitable conflicts and challenges that every innovation program faces.

You’ll be among the first to see Starbucks’ new Roastery and Tasting Room, above. You’ll learn the nuts and bolts of the lean startup approach…meet entrepreneurs working on disruptive new concepts…dive into metrics and how to use them…and discuss best practices in customer co-creation. You can see the complete agenda here.

sffs27-smallAs with all of our Field Studies, attendance is limited to senior innovation leaders. (Sorry, no consultants or vendors.)

There are no PowerPoint presentations or panel discussions, and everything is off-the-record. The event is designed for maximum honesty and usefulness. Find the complete agenda here.

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You can view photos from our October 2014 Field Study in San Francisco here. Participants in that gathering said:

    • “I enjoyed meeting so many people facing some of the same challenges I face, but in totally different industries, and brainstorming ways to overcome them.” — Director, Sustainable Innovation, $16 billion global apparel retailer

    • “This was one of the most well-connected, organized, and practical conferences I’ve ever attended” — Vince Tripodi, VP Development, Associated Press

    • “A chance to have a meaningful dialogue about innovation topics with smart, diverse colleagues.” — VP Innovation at $14 billion retailer

    • “Great chance to network with innovation thought leaders and companies.” — Alan Goldstein, Associate Director New Business Creation, The Procter & Gamble Company

    • “A fantastic opportunity to mix with other corporate innovators and soak up startup culture in one event.” —Distinguished Innovation Advisor & Technical Fellow, $17 billion medical device company

We’ve only done one on-the-record conversation at a Field Study, at Google’s Cambridge, Mass. office. To get a flavor for the event, you can hear the recording of that session here.

"Design for delight" exercises at our most recent Field Study, led by Intuit employees. Jeff Honious of Reed Elsevier and Sven Visscher of Axel Springer.

“Design for delight” exercises at our most recent Field Study, led by Intuit employees. Jeff Honious of Reed Elsevier and Sven Visscher of Axel Springer.