Extremely Low Innovation Urgency
Things other than innovation are more pressing priorities in your organization, and the will or resources to support a new innovation initiative are likely scarce. In addition to marshaling the support of your leadership, you'll need to begin making the case for why innovation needs to be part of the future vision: what competitive threats or new market dynamics are likely to emerge, and how might the company be caught flat-footed by them? Our presentation on the "Innovation Imperative" is worth a look, as is our report on "Benchmarking Innovation Impact," which provides comparable data from other companies in your industry.
If you can join us this October for Impact 2018, our annual conference, consider attending sessions on "Building Internal Support for Innovation" and "Culture Change & Risk Taking." Impact 2018 takes place in Boston, Oct 16-18, 2018.