Inside Sam’s Club Now, an ‘Incubator Store’ in Dallas for Testing New Retail Concepts

Sam’s Club Product Manager Keri Voke pushes a shopping cart that has been transformed into a friendly augmented reality bull.

By Patricia Riedman Yeager, Contributing Writer

Eddie Garcia is holding up an iPad as his coworker Keri Voke goes to grab a “smart” shopping cart. Garcia opens an app that asks him where he’d like to shop. He selects “Pirate Cove,” and the screen instantly displays a camera view of Voke at her cart. But the cart has been transformed into an animated pirate ship. With another tap, Garcia turns it into a bucking longhorn; one more and Voke is at the helm of a rocket ship blasting through a meteor shower.

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Gated Message – NO TRIAL (pre-Abacus launch)

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