Q&A: How to start education, training initiatives on innovation?

Our Q&A series gets member questions answered; if you’ve got one, just drop us an e-mail. This question was handled by Maggie Pfeifer, Director of Education at Eureka! Ranch, which is a nearly 30-year-old firm that has developed a method for increasing innovation speed and decreasing risk. A partner of Innovation Leader, Eureka! developed a field of study known as “Innovation Engineering” with the University of Maine. Because of Eureka’s extensive experience educating executives at many of our members’ companies, we thought Maggie was uniquely positioned to answer this member question…

Question:

I was fascinated by the educational / training data in your 2015 Innovation Benchmarking Report. We’re in the process of starting an educational / training initiative around innovation, and could use some guidance on where to start. Is there a typical starting point for these programs? We’re a relatively big company (15,000+ employees) and are struggling with whether we begin in marketing, product management, product development, executive management, etc. Any thoughts or best practices on the progression / trajectory of such programs?

Answer:

Over the past decade, we’ve been experimenting, failing, and pouring over the academic research to find the most reliable methods for transforming an organization’s culture to one that embraces and practices innovation.

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