Q&A: Do You Have a Cross-Functional Innovation Team?
In a recent edition of our Q&A email, we asked a question from an Innovation Leader member about cross-functional teams. The question:
“Have you created a cross-functional group or structure that focuses on the front end of innovation and is fully integrated (i.e., brand experts, consumer experts, product experts, etc)? I’m particularly interested in where those teams are placed under one leader, so silos can be eliminated.”
The “front end” is typically defined as the earliest stage of the innovation process, where opportunities are identified and concepts are fleshed out, before they enter a more formal development process.... continued ...