Puma exec Louis Joseph: How we keep score on innovation

By Julie Donnelly, Contributing Writer

louisjosephWhen the World Cup begins next month, or the Summer Olympics roll around again in 2016, the products that Louis Joseph and his team at Puma have been working on will take the field. High-profile sporting events like those give Puma major media attention — so much so that Joseph, Puma’s Global Director of Innovation and Strategy, organizes his innovation pipeline based on what will be ready to launch at each major event. Anything after the 2018 World Cup in Russia? That, he says, is a longer-term “dream project.”

Puma is a publicly-held $4 billion sports and apparel brand, headquartered in Germany and founded in 1924. Among the athletes who wear Puma gear: Usain Bolt, the world’s fastest man. Joseph joined the company in a marketing role in 2004, and has also worked for New Balance and K-Swiss.

... continued ...

Gated Article Promo

Read the rest of the article ... and give IL a test drive!

Complete the form below for a 14-day trial of Innovation Leader, including access to case studies, research excerpts, live calls, and other resources. Got questions? Get in touch »
SEE INNOVATION LEADER IN ACTION!
Watch this quick video to see the main benefits of Innovation Leader membership.
 
Innovation Leader
What Is Innovation Leader?
Are you responsible for creating new growth in a large organization? We've got you covered. IL members get full access to our research, articles, case studies, live events, webcasts & conference calls, downloadable resources and more. Become a member »

Case Studies, Articles
Members-only online access to articles, case studies, best practices, video tutorials, more.
RESEARCH REPORTS
Exclusive reports on topics including metrics, benchmarking, labs, compensation, and more.
IL Events LIVE EVENTS
Member discounts to our one-of-a-kind, loved-by-participants live learning events.
Il Resources RESOURCE CENTER
Dozens of downloadable checklists, innovation frameworks, spreadsheets, and dashboards.
Learn More & Become a Member