Powering innovation within Rolls-Royce’s engineering-centric culture

By Steven Melendez, Contributing Writer

Hardev_UbhiHow does Rolls-Royce, maker of jet engines, nuclear reactors for submarines, and stabilizers for cruise ships enhance innovation within an engineering-centric culture? At the recent World Innovation Convention in Berlin, Hardev Ubhi, the $20 billion company’s Head of Innovation, discussed how the company is working to bring new tools and new thinking into an organization that is understandably obsessed with safety, precision, and quality.

With technological trends sometimes surfacing or maturing faster than the company expects, or new products or approaches appearing out of nowhere, “If we don’t innovate, we will die an as organization,” Ubhi said.

While many still associate Rolls-Royce, founded in 1906, with luxury vehicles, that division was spun off as Rolls-Royce Motors in 1973. Ubhi showed this slide to describe the company’s vision, which includes creating more fuel-efficient engines with lower emissions, and its annual investment in research and development.

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