Owens Corning shares slides on metrics, market intelligence

AB-owenscorningAnne Berthereau, Director of Innovation at Owens Corning, spoke to us recently about what’s new at the $5.3 billion manufacturing giant, which makes everything from insulation to roofing tiles to composites for boats and wind turbines.

“In the past, we focused mainly on product innovation,” Berthereau says. “But very quickly, we were able to figure out that technology opens doors to new product development. You can’t accelerate product innovation without leveraging your technology assets.” So now, Ohio-based Owens Corning has two innovation teams: “One focused on product innovation, and the other that focuses on technology innovation.” Berthereau currently leads the technology innovation team.

Market intelligence and online brainstorming

We rolled out a new market intelligence tool last year. It helps us to learn outside perspective. We developed it with an external company, based on our focus and our products. Once a week, we get an alert by e-mail when it is updated. We’re leveraging that tool not only to learn from outside, but also to push for more connectedness between our scientists.

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