“It strikes me again and again that companies already have all the innovation talent and ideas they need. What they do not have are tools, processes, rituals, KPIs, & incentives required for innovation to thrive! Why not? Because they’re optimized for management not innovation,” says Alex Osterwalder.
How do you change that? Join us on March 11th at 1 p.m. ET for a live conference call with Alex Osterwalder, inventor of the Business Model Canvas, and lead author of the book Business Model Generation, which sold a million copies in 30 languages. We’ll discuss how to apply Alex’s ideas around testing new value propositions and business models, including:
- What makes business model innovation so hard for companies?
- What are some ways that successful companies approach it, in terms of structure, methodology, and incentives?
- What innovation metrics matter most?
- How do you sell innovation and experimentation to your CFO?
Plus, we’ll take your questions for Alex. Register for the call here: