Live Call: Alex Osterwalder on Business Model Innovation

“It strikes me again and again that companies already have all the innovation talent and ideas they need. What they do not have are tools, processes, rituals, KPIs, & incentives required for innovation to thrive! Why not? Because they’re optimized for management not innovation,” says Alex Osterwalder.

How do you change that? Join us on March 11th at 1 p.m. ET for a live conference call with Alex Osterwalder, inventor of the Business Model Canvas, and lead author of the book Business Model Generation, which sold a million copies in 30 languages. We’ll discuss how to apply Alex’s ideas around testing new value propositions and business models, including:

  • What makes business model innovation so hard for companies?
  • What are some ways that successful companies approach it, in terms of structure, methodology, and incentives?
  • What innovation metrics matter most?
  • How do you sell innovation and experimentation to your CFO?

Plus, we’ll take your questions for Alex. Register for the call here: