Changing Company Culture & Cultivating an External Ecosystem

April 19-20, 2018
SOLD OUT — Join Us at a Future Event
Join Innovation Leader as we return to New York City, April 19-20, 2018, for two days of site visits and conversations at the most innovative companies in the world.
Our New York Field Study will cover a range of topics important to corporate innovation, strategy, and R&D leaders — with a special focus on how you change the internal company culture and cultivate a vibrant ecosystem of partners around your company.

How do you build networks of innovation champions, put in place powerful incentives for innovation, train people on high-impact methodologies, and bring in the new talent your company needs? On the external side, how does your company engage constructively with startups, academia, and suppliers? How do you co-create with customers? How can your company become the "partner of choice" in its industry?

If those issues are relevant to you, you won't want to miss our New York Field Study this spring.

Site Visits

The innovation labs and spaces we'll visit in New York include:
GM's Cadillac House

Join us at Cadillac House, the innovative public meeting space developed by the $15 billion division of General Motors. Located in the heart of New York's SOHO neighborhood, the space has become a magnate for the arts, culture, fashion and culinary worlds, featuring galleries, pop-up retail showcases, a cafe, and more. Featuring technology demos and live events (including an after-hours club), the space has marked a new era for an iconic automaker founded in 1902.

GM's Cadillac House

Come visit The Dow Jones Innovation Lab, part of the $8.2 billion News Corp. empire that also includes The Wall Street Journal and 20th Century Fox. We’ll bring you on a tour of five floors of the Dow Jones global headquarters, and will chat with Chief Innovation Officer Edward Roussel and Innovation Team Strategist Mark Riley about the future of journalism, media, broadcast, and technology.

GM's Cadillac House

Join us as we visit JLABS, the brand new 30,000-square foot facility created by Johnson & Johnson Innovation, New York State, and the New York Genome Center. The center will host biotech, pharmaceutical, medical device, and consumer health companies at the New York Genome Center (NYGC) in SoHo. The JLABS site is part of J&J's global network of innovation centers designed to cultivate new relationships and invest in the startup ecosystem.

GM's Cadillac House

Kickstarter was one of the catalysts of the crowdfunding revolution, enabling artists, inventors, and entrepreneurs to access the resources — and supporters — they need to make their ideas real. We'll tour Kickstarter's incredible Brooklyn offices, and then sit down in their auditorium to hear  how the process of creating and delivering new products is changing, and what large companies can learn from the dynamics of the Kickstarter community.

GM's Cadillac House

Ring the Bell at NASDAQ! We’ll visit the iconic NASDAQ MarketSite in Times Square, where we’ll have the unique opportunity to visit the stock market’s closing bell. An active broadcast studio with dramatic, panoramic views, the NASDAQ location serves as an electronic video display, and features videowall processors and data feeds that provide the major media with real-time market data. In addition to seeing the market bell site, we'll sit down with NASDAQ executives, and host a day-end cocktail party.

GM's Cadillac House
Visit the NY office of the global design firm Gensler that has built the MasterCard Innovation Lab, Cadillac House (which we'll see on day 2), and the Staples Velocity Lab, not to mention the headquarters of Facebook, Airbnb, and myriad others. Learn about the latest futures, capabilities, cultures and spaces for business innovators.

Session Leaders

Learn from these innovation leaders and others:
Worldwide Innovation Group Leader
Dan Seewald
Dow Jones
Chief Innovation Officer
Edward Roussel
VP Corporate Strategy
Rebecca Cameron
Regional Director, Innovation
Cal Austin
Sanjay Macwan
New York Life
SVP, Head of New York Life Ventures
Joel Albarella
VP, Fantasy Sports and Premium Products
George Leimer
Ralph Lauren
SVP Product Innovation
Jason Berns
Disney Parks & Resorts
Global Creativity & Innovation Director
Chris Chapman
Global Sr. Marketing Director: Innovation
Bryant Ison
Principal | Innovation Director | Not-for-Profit Practice Leader
Amanda Ramos
Dunkin’ Brands
VP, Brand & Culinary Innovation
Dunkin’ Brands
J&J Innovation
Head, JLABS NYC & Boston
Katherine Merton
Chief Revenue Officer
Daniel Friedman
Chief Executive Officer
Gary Getz
Dave Gray
Johnson & Johnson
Supply Chain
Gerry Collins


Thursday, April 19th
8:00 a.m.

Check-in and Breakfast at Gensler Headquarters
1700 Broadway [ Map ]

8:45 a.m.
Group Introductions
9:30 a.m.
Fireside Chat with Gerry Collins, J&J Supply Chain & Amanda Ramos, Gensler Innovation Director
10:15 a.m.

Breakout Whiteboard Sessions

  • ESPN: How ESPN Harnesses Data
  • Disney: Innovation Process & Culture Shift
  • NYLife: How NYLife Invests, Builds, and Tests New Ideas
  • XPLANE: Best Practices on Turning Concepts Into Products — Input Session for the Next Installment in Our 'Innovation Illustrated' Series
  • Dunkin Brand: Getting Internal Buy-in for Breakthrough Innovation
11:30 a.m.
Depart for Dow Jones
12:00 p.m.

Arrive at Dow Jones Headquarters
1211 6th Ave [ Map ]

12:15 p.m.
12:30 p.m.
Fireside chat with Dow Jones Chief Innovation Officer Edward Roussel "The Future of Media"
1:00 p.m.
Interactive Media Exercise with Dow Jones Strategist, Mark Riley
1:30 p.m.

Breakout Whiteboard Sessions

  • Ralph Lauren: Idea Platforms: Creating a Culture of Collaboration
  • Pfizer: Behind Pfizer’s ‘Dare to Try’ Program (case study)
  • NBCUniversal: Cross-industry Ideas and Company Culture for Better Innovation
  • PepsiCo: Awesomely Inspired Ideas
2:30 p.m.
Whiteboard Session Debrief
3:00 p.m.
Tours of Dow Jones Floors 6 + 7
3:30 p.m.
Depart for NASDAQ
3:45 p.m.

Arrive at NASDAQ Marketsite
4 Times Square [ Map ]

4:00 p.m.
Photo Opportunity with Market Bell
4:15 p.m.
4:30 p.m.
Fireside Chat with NASDAQ Vice President, Corporate Strategy Rebecca Cameron
5:00 p.m.
Cocktail Party
6:00 p.m.
Bus Departs for Hotel
Friday, April 20th
7:15 a.m.

Arrive at Soho Grand

(bring luggage to store on bus, walk to Cadillac House)
310 W Broadway[ Map ]

7:30 a.m.

Arrive at Cadillac House
330 Hudson Street [ Map ]

8:00 a.m.
Tour of Cadillac House & Breakfast
9:15 a.m.
Depart for Johnson & Johnson JLABS
9:30 a.m.

Arrival and Breakfast at Johnson & Johnson JLABS
NY Genome Center, 101 6th Ave [ Map ]

9:45 a.m.
Fireside Chat with the Head of JLABS @ NYC, Katherine Merton
10:45 a.m.

Driving Successful Global Engagement, with Imaginatik Chief Revenue Officer Daniel Friedman and ExxonMobil People & Culture Manager Kim Bullock

11:45 a.m.

Concrete Tactics & Timelines for Changing Culture, with Strategos CEO Gary Getz and Partner Michel Van Hove

12:30 p.m.
1:15 p.m.
Depart for Kickstarter
2:00 p.m.

Arrive at Kickstarter
58 Kent Street, Brooklyn [ Map ]

2:30 p.m.
Fireside Chat with David Gallagher, Senior Director of Communications and Julio Terra, Head of Technology and Design Community
3:00 p.m.
Field Study Debrief and Conclusion
3:30 p.m.
Bus 1 departs for Soho Grand Hotel
Bus 2 departs for Airport

Register to Participate

PLEASE NOTE: The Field Study is for corporate folks only. Consultants, advisors, software vendors, and others who market products or services to corporate executives may not attend the Field Study, and registration fees will be refunded. All registrants to be approved by Innovation Leader; full refunds will be made in the event of conflict. Questions? Contact us »

Register to Participate

PLEASE NOTE: The NYC Field Study is now sold out, and the waitlist is full. We invite you to join us at one of our other events in 2018...

Why Attend an Innovation Leader Event


Don't take our word for it. Listen to your peers from other large organizations who have attended Innovation Leader events in 2017.

Working in corporate innovation can feel like you are on an island alone at times. It is refreshing and inspiring to be with others who are in similar circumstances.

SVP and Head of Customer Experience Insights, Wells Fargo

A rare opportunity to learn ... with a broad range of innovation professionals. Natural collaboration built right into the structure of the event.

Innovation Director at $183B telecommunications company

At the end of two full days, I find myself wishing this was a three day event!! That has never happened to me before.

Director, Breakthrough Innovation at Stanley Black & Decker

I left very energized and inspired by all the creativity showcased, best practices shared and relationships made.

VP, Brand & Culinary Innovation at Dunkin’ Brands

Perfect [event] to facilitate candid dialogue across industries around the opportunities, realities and challenges of real innovation.

VP Innovation at Nationwide

It was amazing! Being able to see and learn from how other great companies innovate is a singularly unique opportunity.

Innovation lead at large insurance company

A wonderfully intimate and meaningful networking and knowledge sharing opportunity. I learned a lot that I will immediately bring back to my group.

GM Innovation at Goodyear

The Innovation Leader Field Studies treat leaders and peers to open up an amazing creative and learning environment.

UX Designer, Arthrex, Inc.

This is my third IL event, and each time, I learn something new, and meet incredibly smart and genuine people it a fantastic opportunity to learn, network and have fun!

Senior Director at Walmart


Space is limited to 60 corporate innovation, strategy and R&D professionals. That’s everyone from Chief Innovation Officers and VPs of Innovation, to Directors of Innovation and R&D Managers. If you’re responsible for new products or services inside your company, you’re probably the right fit.

Hotel & Travel Information

Arrival — If you are flying in to the Field Study, we recommend arriving on Wednesday, April 18, as the program will begin early on Thursday, April 19.

Hotels — As most corporations have loyalty and reward programs for specific hotel chains, we have not reserved a room block for the Field Study. Our recommended hotels are listed below:

    The James New York – SoHo
    27 Grand St, New York, NY 10013
    (212) 465-2000

    Soho Grand Hotel
    310 W Broadway, New York, NY 10013
    (212) 965-3000

    Sheraton Tribeca New York Hotel
    370 Canal St, New York, NY 10013
    (212) 966-3400

    Hilton Garden Inn New York/Tribeca
    39 6th Ave, New York, NY 10013
    (212) 966-4091

Departure — The program will end in the late afternoon on Friday, April 20.

Questions — If you have questions, please do not hesitate to contact Ellen Dolan at or call us at (855) 585-0800.

Field Guides

Many thanks to our Field Guides for their support and expertise in developing this Field Study:
Imaginatik: "World's first" full-service innovation firm, supporting global organizations seeking to grow and deliver results.
Strategos: Strategy and innovation experts helping organizations create a point of view about future opportunities and develop strategy and innovation capabilities to exploit them.
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