Changing Company Culture & Cultivating an External Ecosystem

April 19-20, 2018
Join Us
Join Innovation Leader as we return to New York City, April 19-20, 2018, for two days of site visits and conversations at the most innovative companies in the world.
Our New York Field Study will cover a range of topics important to corporate innovation, strategy, and R&D leaders — with a special focus on how you change the internal company culture and cultivate a vibrant ecosystem of partners around your company.

How do you build networks of innovation champions, put in place powerful incentives for innovation, train people on high-impact methodologies, and bring in the new talent your company needs? On the external side, how does your company engage constructively with startups, academia, and suppliers? How do you co-create with customers? How can your company become the "partner of choice" in its industry?

If those issues are relevant to you, you won't want to miss our New York Field Study this spring.

Site Visits

The innovation labs and spaces we'll visit in New York include:
GM's Cadillac House

Join us at Cadillac House, the innovative public meeting space developed by the $15 billion division of General Motors. Located in the heart of New York's SOHO neighborhood, the space has become a magnate for the arts, culture, fashion and culinary worlds, featuring galleries, pop-up retail showcases, a cafe, and more. Featuring technology demos and live events (including an after-hours club), the space has marked a new era for an iconic automaker founded in 1902.

GM's Cadillac House

Come visit The Dow Jones Innovation Lab, part of the $8.2 billion News Corp. empire that also includes The Wall Street Journal and 20th Century Fox. We’ll bring you on a tour of five floors of the Dow Jones global headquarters, and will chat with Chief Innovation Officer Edward Roussel and Innovation Team Strategist Mark Riley about the future of journalism, media, broadcast, and technology.

GM's Cadillac House

Join us as we visit JLABS, the brand new 30,000-square foot facility created by Johnson & Johnson Innovation, New York State, and the New York Genome Center. The center will host biotech, pharmaceutical, medical device, and consumer health companies at the New York Genome Center (NYGC) in SoHo. The JLABS site is part of J&J's global network of innovation centers designed to cultivate new relationships and invest in the startup ecosystem.

GM's Cadillac House

Founded only last September in the beautifully renovated Brooklyn Navy Yard, New Lab creates a home for entrepreneurs working in advanced technology—in disciplines including robotics, AI, connected devices, nanotechnology, urban tech, and more. We'll tour the 84,000-square-foot manufacturing site and chat with CEO and Co-Founder David Belt about what new dynamics he is seeing in the startup realm, and how big companies can better plug into it.

More site visits to be announced soon!

Session Leaders

Learn from these innovation leaders and others:
VP Corporate Strategy
Rebecca Cameron
VP, Fantasy Sports and Premium Products
George Leimer
Worldwide Innovation Group Leader
Dan Seewald
New York Life
SVP, Head of New York Life Ventures
Joel Albarella
Principal | Innovation Director | Not-for-Profit Practice Leader
Amanda Ramos
Johnson & Johnson
VP, Strategy and External Innovation, Janssen R&D
Cat Olyer
Sanjay Macwan
Ralph Lauren
SVP Product Innovation
Jason Berns
Disney Parks & Resorts
Innovation Catalyst
Chris Chapman

More session leaders to be announced soon.


Wednesday, April 18th
Time TBD
Welcome reception (location TBD)
Thursday, April 19th
8:30 a.m.
Arrival and Breakfast
9:30 a.m.
Group Introductions
10:00 a.m.
Fireside Chat
10:30 a.m.
Breakout Whiteboard Sessions
11:30 a.m.
Depart for Dow Jones
12:00 p.m.

Arrive at Dow Jones Headquarters
1211 6th Ave [ Map ]

12:15 p.m.
12:30 p.m.
Fireside chat with Dow Jones Chief Innovation Officer Ed Roussel and Strategist Mark Riley
1:00 p.m.
Tour of the Dow Jones Innovation Lab and corporate headquarters
1:30 p.m.
Breakout Whiteboard Sessions
3:15 p.m.
Depart for Nasdaq Marketsite
3:30 p.m.

Arrive at NASDAQ Marketsite
4 Times Square [ Map ]

4:00 p.m.
Bell Ringing and Tour
4:30 p.m.
Fireside Chat with NASDAQ Vice President, Corporate Strategy Rebecca Cameron
5:00 p.m.
Cocktail Party
6:15 p.m.
Bus Departs for Hotel
Friday, April 20th
8:00 a.m.

Arrival and Breakfast at Johnson & Johnson JLABS
NY Genome Center, 101 6th Ave [ Map ]

8:30 a.m.
Welcome from J&J VP, Strategy and External Innovation Cat Oyler
9:00 a.m.
Fireside with the Head of JLABS @ NYC, Katherine Merton
9:30 a.m.
"Concrete Tactics & Timelines for Changing Culture," with Strategos CEO Gary Getz and Partner Michel Van Hove
10:30 a.m.
Discussion of Innovation Ecosystems, with Imaginatik
11:25 a.m.
Depart for Cadillac House
11:45 a.m.

Arrive at Cadillac House
330 Hudson Street [ Map ]

12:00 p.m.
Tour of Cadillac House & Lunch
1:40 p.m.
Depart for Kickstarter
2:00 p.m.

Arrive at Kickstarter
58 Kent Street, Brooklyn [ Map ]

2:30 p.m.
Fireside Chat
3:00 p.m.
Field Study Debrief and Conclusion
3:30 p.m.
Bus departs

Register to Participate

PLEASE NOTE: The Field Study is for corporate folks only. Consultants, advisors, software vendors, and others who market products or services to corporate executives may not attend the Field Study, and registration fees will be refunded. All registrants to be approved by Innovation Leader; full refunds will be made in the event of conflict. Questions? Contact us »

Why Attend an Innovation Leader Event


Don't take our word for it. Listen to your peers from other large organizations who have attended Innovation Leader events in 2017.

Working in corporate innovation can feel like you are on an island alone at times. It is refreshing and inspiring to be with others who are in similar circumstances.

SVP and Head of Customer Experience Insights, Wells Fargo

A rare opportunity to learn ... with a broad range of innovation professionals. Natural collaboration built right into the structure of the event.

Innovation Director at $183B telecommunications company

At the end of two full days, I find myself wishing this was a three day event!! That has never happened to me before.

Director, Breakthrough Innovation at Stanley Black & Decker

I left very energized and inspired by all the creativity showcased, best practices shared and relationships made.

VP, Brand & Culinary Innovation at Dunkin’ Brands

Perfect [event] to facilitate candid dialogue across industries around the opportunities, realities and challenges of real innovation.

VP Innovation at Nationwide

It was amazing! Being able to see and learn from how other great companies innovate is a singularly unique opportunity.

Innovation lead at large insurance company

A wonderfully intimate and meaningful networking and knowledge sharing opportunity. I learned a lot that I will immediately bring back to my group.

GM Innovation at Goodyear

The Innovation Leader Field Studies treat leaders and peers to open up an amazing creative and learning environment.

UX Designer, Arthrex, Inc.

This is my third IL event, and each time, I learn something new, and meet incredibly smart and genuine people it a fantastic opportunity to learn, network and have fun!

Senior Director at Walmart


Space is limited to 60 corporate innovation, strategy and R&D professionals. That’s everyone from Chief Innovation Officers and VPs of Innovation, to Directors of Innovation and R&D Managers. If you’re responsible for new products or services inside your company, you’re probably the right fit.
No. This is a pitch-free zone. Aside from one Innovation Leader partners who has helped us plan and run the Deep Dive, we do not admit consultants, advisors, software firms, or others who might try to pitch you something. This is a safe environment.
No need for a car! We take care of all travel between site visits, and we’ll always make sure you have a way to get back to a central hotel at the end of each day.
No. This is a presentation-free zone. No PowerPoints or presentations of any kind.
We will supply transportation to the airport at the end of the event, typically by charter bus. If you leave before the end of the event, however, we can help get you an Uber or an old-school cab.
Yes! Never hesitate to reach out to event guru Ellen Juskewitch with your dietary requirements, The sooner the better though … deadline is seven days before the event so we can arrange with our caterer(s).
Absolutely, we will list a few hotels here that we recommend for your stay, stay tuned (but you are responsible for your own travel reservations.)
Business casual, with the emphasis on casual. We typically do a lot of walking from site to site, so please wear comfortable shoes.
No. All our sessions are confidential and off-the-record.

Hotel & Travel Information

Arrival — If you are flying in to the Field Study, we recommend arriving on Wednesday, April 18, as the program will begin early on Thursday, April 19.

Hotels — As most corporations have loyalty and reward programs for specific hotel chains, we have not reserved a room block for the Field Study. Our recommended hotels are listed below:

    The James New York – SoHo
    27 Grand St, New York, NY 10013
    (212) 465-2000

    Soho Grand Hotel
    310 W Broadway, New York, NY 10013
    (212) 965-3000

    Sheraton Tribeca New York Hotel
    370 Canal St, New York, NY 10013
    (212) 966-3400

    Hilton Garden Inn New York/Tribeca
    39 6th Ave, New York, NY 10013
    (212) 966-4091

Departure — The program will end in the late afternoon on Friday, April 20.

Questions — If you have questions, please do not hesitate to contact Ellen Dolan at or call us at (855) 585-0800.

Field Guides

Many thanks to our Field Guides for their support and expertise in developing this Field Study:
Imaginatik: "World's first" full-service innovation firm, supporting global organizations seeking to grow and deliver results.
Strategos: Strategy and innovation experts helping organizations create a point of view about future opportunities and develop strategy and innovation capabilities to exploit them.
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