How NTT Data has diversified innovation with global workshops

naureen-nttdataFew companies have launched an innovation workshop series with as much intensity as NTT Data, the IT services division of Nippon Telephone and Telegraph. Tokyo-based NTT Data has about 76,000 employees in 40 countries, and its 2014 revenues were $13 billion.

NTT Data’s workshops are short — under three hours. They typically have about 30 participants from diverse parts of the business. In 2014, they held 11 workshops in cities like Phoenix, Toronto, Barcelona, and Beijing. This year, the company is planning another dozen, with a specific focus on disruptive digital innovations, according to Naureen Meraj, senior global director of digital engagement and social gamification for the company. The workshops are “a great way to get employees thinking about innovation in the digital space, especially since it is so important for our clients right now,” she says.

Highlights from our conversation with Meraj follow, along with some slides that offer an overview of the workshops’ benefits.

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