How NRG Energy’s portable power kiosks made it from concept to the Super Bowl

Stacey Butler

An electric utility doesn’t always have the most positive interactions with its customers. One interaction happens monthly, like clockwork: the bill. Another happens less predictably: the power flickers out, and there’s a frustrated call to customer service.

So a new service offering from NRG, called NRG Go, is a big deal for the $15 billion energy company, which has dual headquarters in Houston, Texas and West Windsor, New Jersey. NRG Go’s automated kiosks rent out fully-charged battery packs at places like nightclubs, concert venues, and shopping malls so that people can recharge their phones and tablets — without hunting for an outlet and plopping down next to it for an hour or so.

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