Pro tips from the NFL on mobile app development
By Patricia Riedman Yeager, Contributing Writer
By sheer numbers, few events top the Super Bowl. Last year’s Super Bowl pre-game festival, in Santa Clara, Calif., attracted more than 1.1 million fans.
“It’s not a single day or a series of three hours. The Super Bowl is a week to two-week celebration of football,” says Jazz Singh, director of product, mobile and connected at NFL Media. This year’s Super Bowl LI, taking place Feb. 5 at Houston’s NRG Stadium, is expected to match or exceed last year’s crowd.