Pro tips from the NFL on mobile app development

By Patricia Riedman Yeager, Contributing Writer

By sheer numbers, few events top the Super Bowl. Last year’s Super Bowl pre-game festival, in Santa Clara, Calif., attracted more than 1.1 million fans.

“It’s not a single day or a series of three hours. The Super Bowl is a week to two-week celebration of football,” says Jazz Singh, director of product, mobile and connected at NFL Media. This year’s Super Bowl LI, taking place Feb. 5 at Houston’s NRG Stadium, is expected to match or exceed last year’s crowd.

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