New Resource: Where Does Innovation Fit and Who Should It Report To?

The composition of an innovation team — and where it sits in the organization — is as important to driving successful innovations as the innovation strategy itself.

There are two ways to set up and structure innovation teams, and both approaches have benefits and drawbacks. One of them is separate and insulated from the pressures of day-to-day operations; the other is integrated and intertwined. The culture of the organization should drive which one it adopts, and in the slides below I outline the pros and cons of each scenario.

I also lay out some of the most common reporting relationships for innovation groups: to Chief Innovation Officers, Chief Marketing Officers, Chief Strategy Officers, etc. Each reporting relationship can make some things easier, but others more difficult. When things are not working well, or well enough, you may want to reassess the topic of reporting relationships, based on the company’s priorities and the individuals who currently occupy senior leadership roles.

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