NBCUniversal shares its hit hackathon formula

By Brian Steiner, Contributing Writer

On the heels of recent hackathons in New York, Orlando, and London, NBCUniversal’s Media Labs division believes it has set up a new mechanism for tapping into energy and ideas from outside the corporation’s walls.

sanjay-nbcu“We have established a successful formula for our hackathons,” says Sanjay Macwan, NBCUniversal Media Labs’ senior vice president and chief technology officer, right. “With each event, we continue to learn more about the local tech communities.”

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