At the Philadelphia 76ers new innovation lab, offering hands-on help to startups

The new lab is open to hosting all kinds early-stage consumer product companies and some B2B concepts — not just sports or fitness-related startups. “The sports category, although it’s really big, is pretty limiting,” says Managing Director Seth Berger. “The Sixers’ network is so broad across so many different industries — to limit ourselves to sports didn’t make sense.”