Marriott Exec: How we Prototype, Crowdsource, Measure

briankingWhat exactly goes on in Marriott’s “Underground” lab? According to Brian King,  Global Officer of Marriott Signature Brands & Global Sales, the space is all about prototyping and building.

“We have about 15,000 square feet of two-story high space in the lower level of our corporate offices — a big open space where we build things, tear ‘em down, and build them again… We’re building new room designs, new bedding packages, food and beverage concepts.”

We sat down with King for an Innovation Leader Live call to talk more about the Underground lab, and what the hospitality company is working on in terms of prototyping, crowdsourcing, and how they’re measuring results.

You can find audio of the complete call below, along with some highlights,  plus a five-minute excerpt that explains the composition of Marriott’s innovation team and how they think about metrics.

And if you’re interested in checking out Marriott’s “Underground” lab for yourself, we’re taking you there during our Washington, D.C. Field Study! Learn more and register here. 

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