Photos: How Lululemon Athletica is bringing designers closer to customers

How far do your product designers and engineers have to travel to meet real, living, breathing customers?

At the new Lululemon Lab store in Manhattan’s Noho neighborhood, the answer is “just about 10 feet.”

Customers come in to peruse merchandise in the front of the store, and when they head to the fitting rooms to try it on, or to a counter to pay for it, they’re just a few steps away from the designers and sample sewers who work in the back half of the space.

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