Lucasfilm’s Vicki Dobbs Beck Talks VR, AR, and Hyper-Reality Star Wars Experiences

By Kaitlin Milliken, Staff Writer
Video by Pablo Miner

For many movie fans, being able to suit up and participate in a “Star Wars”-themed adventure sounds like the ultimate fantasy. But through a partnership between Lucasfilm’s ILMxLAB and The Void, a virtual reality startup based in Utah, it’s now a reality in more than a dozen cities around the world.

“We wanted to be pioneers, and our goal was to enable people to literally be able to step inside our stories,” said Vicki Dobbs Beck, Executive-in-Charge at ILMxLAB. Launched in 2015, ILMxLAB is part of Disney-owned Lucasfilm. The group is working to help the entertainment industry shift from “storytelling to storyliving,” in Beck’s words, by creating immersive experiences using virtual reality, augmented reality, and other emerging technologies. Beck was among the mainstage speakers at Innovation Leader’s Impact gathering in Boston this fall.

... continued ...

Gated Message – NO TRIAL (pre-Abacus launch)

Innovation Leader
Want to read the rest? Join Innovation Leader!
Are you responsible for creating new growth in a large organization? We've got you covered. IL members get full access to our research, articles, case studies, live events, webcasts & conference calls, downloadable resources and more. Become a member »

Case Studies, Articles
Members-only online access to articles, case studies, best practices, video tutorials, more.
Exclusive reports on topics including metrics, benchmarking, labs, compensation, and more.
Member discounts to our one-of-a-kind, loved-by-participants live learning events.
Dozens of downloadable checklists, innovation frameworks, spreadsheets, and dashboards.
Learn More & Become a Member