Live Call Replay: Alex Osterwalder on Overcoming the Challenges of Business Model Innovation

Many companies focus on optimizing the core business, executing on a business model that has long been established. However, being absorbed with the day-to-day can be detrimental if company leadership ignores opportunities and threats that lie ahead.

β€œ[Business model innovation] does require that leadership spends at least 20 to 40 percent of their time on inventing the future,” Alex Osterwalder said on a recent IL Live conference call. β€œAnd most senior leaders are actually more concerned with managing the present, or fending off hostile investors that want short-term returns.”

Osterwalder developed the Business Model Canvas, a template that guides companies in designing and testing new business models. He also is the lead author of the book Business Model Generation, which has been translated into 30 languages.

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