Live Call Replay: Alex Osterwalder on Overcoming the Challenges of Business Model Innovation
Many companies focus on optimizing the core business, executing on a business model that has long been established. However, being absorbed with the day-to-day can be detrimental if company leadership ignores opportunities and threats that lie ahead.
“[Business model innovation] does require that leadership spends at least 20 to 40 percent of their time on inventing the future,” Alex Osterwalder said on a recent IL Live conference call. “And most senior leaders are actually more concerned with managing the present, or fending off hostile investors that want short-term returns.”
Osterwalder developed the Business Model Canvas, a template that guides companies in designing and testing new business models. He also is the lead author of the book Business Model Generation, which has been translated into 30 languages.... continued ...