Lightweight engagement: A simpler approach to connecting with the world outside your walls

kayak looking at the beach and ocean waves

Lots of companies are trying to figure out how to engage with the ecosystem around them, whether promising start-ups, emerging designers or inventors, academic research labs, or a new generation of more flexible suppliers, contractors and service providers.

But many of them get caught up in their shoelaces: it can feel like there’s excessive process inside the company to figure out what the right moves are, and there can be excessive negotiations with outside parties to put agreements in place.

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