Lessons from AGCO: Successful university collaborations

ravigodboleHow does a large company create relationships with universities that can aid product evolution, accelerate R&D, and help attract top talent?

We put those questions to Ravi Godbole, the Global Manager of Research, Advance Engineering and Innovation Initiatives at AGCO, a $10.8 billion manufacturer of tractors, combines, and other farming equipment. Below, Godbole shares his advice on setting the right expectations, and assigning employees to manage each major university relationship. One key driver of AGCO’s university strategy? Pursuing organic growth, as opposed to growth through acquisitions.


Q. Tell us a little about AGCO.

A. AGCO is a global leader in the design, manufacture, and distribution of agricultural machinery. AGCO supports more productive farming through a full line of tractors, combines, hay tools, sprayers, and many other products.

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