Learnings from an IT innovation program that didn’t last

It’s not a big secret that some innovation programs will inevitably have a short lifespan.

That was the case at Infineum USA, a maker of petroleum additives that is a joint venture of Shell and ExxonMobil. Infineum created an IT innovation initiative in 2011 at its New Jersey offices that had run out of gas by the middle of 2013.

FAlmeida“What this program was supposed to deliver was high impact IT solutions through the exploitation of new technologies,” says Fabio Gonzalez de Almeida, who led the initiative. “We wanted to have a high impact on the business.” Almeida hoped to explore developing mobile apps for salespeople and customers, and how Infineum might deliver new services through its website.

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