Innovation Labs Report: What’s Inside

What exactly is an innovation lab?

Ask ten companies, and you’ll get ten different answers. But we increasingly see companies large creating something they call a lab as a way to cultivate and test new ideas, separate from the demands and pressures of the business units. More often than not, they exist within companies that haven’t traditionally had research and development teams.

For our Q1 report on innovation labs, we talked to more than 20 executives at organizations like:

  • Shell
  • Neiman Marcus
  • Fidelity Investments
  • MasterCard
  • Texas Instruments
  • Target
  • CableLabs
  • Thomson Reuters
  • SAP

The report also includes case studies, photos, and slides from innovation labs run by companies like:

  • CVS Health
  • Home Depot
  • Manulife
  • Lowe’s
  • Visa
  • Express Scripts
  • Lego
  • Walmart

Click on the Table of Contents or any of the sample pages below to see a larger version:

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