‘Go where you’re loved’: Intuit executive shares advice on rolling out lean startup for maximum impact

bennett-blankIf you’ve been debating whether or how to roll out the lean startup methodology in your organization, Bennett Blank of Intuit has a question: what are you waiting for?

“I can’t tell you how many times I’ve talked [about lean startup] with other executives who are like, ‘OK, we’ll spend four or five months benchmarking it, and then we’ll put together a program, and then we’ll spend eight months creating the curriculum, and then we’ll launch it next year,'” Blank told Innovation Leader members on a recent IL Live conference call.

“That’s the complete antithesis of the lean startup,” he said. Instead, he suggested asking, “What can you do in the next 24 hours that drives lean startup into your organization? That’s the lean startup way. Apply what you learn, and don’t overthink it. Just get started.”

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