Intel’s Brandon Barnett: Mapping the future

brandonbBrandon Barnett is the director of business innovation at Intel Corp., the world’s largest maker of semiconductor chips. Based in Portland, Oregon, Barnett has incubated businesses within Intel, but his current role involves designing and executing experiments in the marketplace to help the company explore emerging opportunities and business models. He spearheaded Intel’s involvement in the National Day of Civic Hacking earlier this year. Intel has about 104,000 employees; 2012 revenues were $53 billion.

How do you explain what your team does at Intel?

I’ve come to view innovation as the mechanisms and strategies for survival in a very dynamic ecosystem. Technology is changing rapidly, social norms and cultural constructs are changing. Those are the complex interaction of forces from which markets emerge, in my view.

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