Inside MassMutual’s radical new learning initiative

sog-extBy Judy Quinn, Contributing Writer

The street-level store looks like a hipster coffee shop, complete with chalkboard murals inside. There are maple-bacon doughnuts in the mornings, and supper clubs at night. Comedian Mike Birbiglia, a regular on public radio’s “This American Life,” performed at the opening. And there are classes with titles like “In Case of Zombie Apocalypse: Why You Should Think About a Will.”

This is the first spin-out project from the MassMutual Financial Group, a $27 billion financial services company founded in 1851. It’s called Society of Grownups, and MassMutual describes the 2,000-square foot facility as a consumer “learning initiative.” It opened in October 2014 near a public transit stop in Brookline, a Boston suburb not far from Boston College.

Here’s how the radical concept was born, and what MassMutual hopes to achieve.

... continued ...

Gated Article Promo

Read the rest of the article ... and give IL a test drive!

Complete the form below for a 14-day trial of Innovation Leader, including access to case studies, research excerpts, live calls, and other resources. Got questions? Get in touch »
SEE INNOVATION LEADER IN ACTION!
Watch this quick video to see the main benefits of Innovation Leader membership.
 
Innovation Leader
What Is Innovation Leader?
Are you responsible for creating new growth in a large organization? We've got you covered. IL members get full access to our research, articles, case studies, live events, webcasts & conference calls, downloadable resources and more. Become a member »

Case Studies, Articles
Members-only online access to articles, case studies, best practices, video tutorials, more.
RESEARCH REPORTS
Exclusive reports on topics including metrics, benchmarking, labs, compensation, and more.
IL Events LIVE EVENTS
Member discounts to our one-of-a-kind, loved-by-participants live learning events.
Il Resources RESOURCE CENTER
Dozens of downloadable checklists, innovation frameworks, spreadsheets, and dashboards.
Learn More & Become a Member