Inside MassMutual’s radical new learning initiative

The street-level store looks like a hipster coffee shop, complete with chalkboard murals inside. There are maple-bacon doughnuts in the mornings, and supper clubs at night. Comedian Mike Birbiglia, a regular on public radio’s “This American Life,” performed at the opening. And there are classes with titles like “In Case of Zombie Apocalypse: Why You Should Think About a Will.”

This is the first spin-out project from the MassMutual Financial Group, a $27 billion financial services company founded in 1851. It’s called Society of Grownups, and MassMutual describes the 2,000-square foot facility as a consumer “learning initiative.” It opened in October 2014 near a public transit stop in Brookline, a Boston suburb not far from Boston College.

Here’s how the radical concept was born, and what MassMutual hopes to achieve.

... continued ...

Gated Message – NO TRIAL (pre-Abacus launch)

Innovation Leader
Want to read the rest? Join Innovation Leader!
Are you responsible for creating new growth in a large organization? We've got you covered. IL members get full access to our research, articles, case studies, live events, webcasts & conference calls, downloadable resources and more. Become a member »

Case Studies, Articles
Members-only online access to articles, case studies, best practices, video tutorials, more.
Exclusive reports on topics including metrics, benchmarking, labs, compensation, and more.
Member discounts to our one-of-a-kind, loved-by-participants live learning events.
Dozens of downloadable checklists, innovation frameworks, spreadsheets, and dashboards.
Learn More & Become a Member