Webcast replay: The innovation agenda for 2017
Innovation Leader editor Scott Kirsner discusses what we’re seeing corporate innovation teams focusing on for 2017, including governance; more focused approaches to working with startups; changes in the mission of innovation labs; some of the factors that lead to the sudden death of innovation initiatives; and the benefits of building networks of champions or catalysts. Kirsner also discusses metrics.
“Two important internal metrics that are evolving are, how fast can you take a concept and either validate or invalidate it with real customers, and how much money does it take? For too many big companies, the answer is that it takes a year or more, and maybe a million dollars or more. We think that is too much when you’re competing against younger, nimbler companies that are testing things in weeks or months — not years,” Kirsner says.
You can watch the complete 25-minute webcast below, or get the slides here.... continued ...